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Writer's pictureDon Byrne

How to Keep Visitors Glued to Your Website


There's no doubt that getting people to your website is one of the biggest challenges facing marketers today. And there's no shortage of tips, tricks and methods to get them there.

But once there, how do you get them to stay?

If you're a hotel, resort or other destination business, one of the best ways to do this is with "Rich Visual Media". And one of the best is Interactive 360 Virtual Tours.

Did you know that:

  • Hotels with a virtual tour achieved 135% increase in online revenue amounting to $7,200 per hotel per month over those without a virtual tour (IPIX)

  • Websites with virtual tours are viewed 3x times longer than those without virtual tours (Visual Visit Bali)

  • A recent study by the Pew Research Center, a website with a 360-degree virtual tour and other interactive media will receive 40% more views than other sites.

  • And, research done by Best Western said they see 48% MORE bookings when marketing hotels on the web with virtual tours versus the properties that don’t.

And with today's virtual tour technology, the presentations can be customized on many levels. Today's virtual tours incorporate many of the features that make videos so popular and effective, including the ability to add narration, music and a story line. But unlike videos, virtual tours are interactive, allowing the viewer to determine the course of action through the tour.

Add the ability to add info buttons, floor plans, hot spots, video clips, custom URL links, and descriptions and you've got a powerful interactive too that can't be matched. For more information on how to create a tour for your facility, give us at 715 858 0454.


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